Martin Coates offers a unique combination of business knowledge, artistic talent and facilitation skill to translate complex messages into meaningful visual representations.

Engagement of teams in the creation of the end result through discussion and interaction is where the real value lies. Workshop outputs can then be turned into professional illustrations using computer software.


What I do

Visual Process
The Visualisation process involves drawing people's ideas onto a whiteboard or large sheets of paper "live" during facilitated workshops
Visual Process
The Visualisations created during these sessions are often the real value of the process as they capture the aligned thinking of the group. Everyone ends up "on the same page" and the group have ownership of the visual message they have helped create.

I then use computer software to turn the workshop output into a finished result which can be used to support ongoing communication.

Visualisation Overview


  • slidebg1
    Martin Coates
    Whether it’s a leaving card for a friend, a cartoon
    representation of a particular event, or a still life
    oil painting, picture gives a personal touch and
    can tell a story more effectively than words or a photo.
    Improved Productivity
    & Communications
    Business Solution
    Perfect for
    Fun Stuff
  • newslide2014_1
    I am a chartered chemical engineer with over 30 years’ experience, having worked in South Africa and England and currently based in New Zealand.
    During my career I have developed a passion for clarifying complexity through visual communication. By getting people engaged in the process of turning complex ideas into hand drawn visuals live during workshops, it helps them see the bigger picture and to engage with the outcomes.
  • newslide2014_1
    How it started..
    I had to communicate a complex change in the organisation
    I was working for - and had to do something different.
    I had seen too many people fall asleep during PowerPoint presentations.
    So I drew a picture to explain the message on a single page
    – including representations of actual people
    so that they could see how their input was essential for achieving the end result.
    The audience came alive - and I never went back to bullet points again!

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    A “traditional” presentation is based on words - the audience
    need to create their own mental picture of what is being described
  • darkblurbg
    The “Visual” Presentation presents the overall concept as a
    single slide and indicates how everyone is involved !
  • Visualisation
  • Visualisation

The Picture superiority effect

There have been numerous demonstrations in cognitive science of the benefit of pictures over words. Nelson, D.L., Reed, U.S., & Walling, J.R. (1976) tested the Pictorial superiority effect (published in Journal of Experimental Psychology: Human Learning & Memory, 2, 523-528). This study tested the memory recall of information delivered by pictures and words against information delivered by just words.

Pictures + Words

Memory Recall of information after 3 days delivered by pictures and words


Memory recall of information after 3 days delivered by words.


Have you got a project that is suited to the visualisation concept? If you want to commision my consultancy services, please get in contact via any of the options below.                             

Auckland, New Zealand
+64 21 570 885
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