Communicating a
complex concept to get
people's buy-in can
often be a challenging
task. For example, you
may need to explain
the way a complex
process works across
an organisation in order
to get people's
commitment to making
it happen.

This illustration is one I
used to communicate
the concept of "Asset
Care" within an
organisation I worked
for.

I used this single
picture to "sell the
message" - by
representing the actual
people, their positions
in the organisation, and
the required actions
from all of them to
achieve the end result.

Illustrating a Concept